User Experience Specialist
Information Architect / Usability / User Interaction Designer

Specializing in developing all aspects of the user experience including user research and surveys, usability testing, branding, interface design, and functionality/navigation structure - demonstrated by a huge portfolio of created websites at http://www.makewebmagic.com/portfolio/ .

Having worked with Texas Instruments, Southwest Airlines, Centex Construction, Brinks, Pizza Hut (Yum! Intl), and currently Perot Systems, I have over twelve years of experience planning, designing and implementing a wide variety of web applications. Strong conceptual, strategic and creative ability as a designer, information architect, usability professional, and web developer for large, interactive websites.

- 12+ years in website user experience
- Write and conduct usability tests, heuristic evaluations and task scenarios
- Create user personas, testing scripts and screener documents
- Develops design standards and guidelines for entire organizations
- Creation of information architecture and site requirements documentation
- Rapid GUI prototyping - design templates, mock-ups, and site maps
- Expert in creating web-ready production graphics with Adobe and Macromedia tools
- Heavy use of CSS, Dreamweaver and hand-coded HTML
- Excellent at organizing disparate data into a logical data structure
- Ability to manage development teams to make best use of resources and technology in a cost effective manner

Member of the Usability Professionals Association.
www.usabilityprofessionals.org/

SOFTWARE SKILLS
Rapid Prototyping using Axure Pro; Microsoft Office; Visio, Macromedia Dreamweaver, Flash, Freehand and Fireworks; Adobe Photoshop, ImageReady,
Illustrator, Acrobat; Internet Technologies (HTML, JavaScript, DHTML and CSS)

EXPERIENCE
7/2004 - Present
Perot Systems
User Experience
Information Architect / User Researcher
Planning the user experience for a wide variety of applications and websites for several healthcare industry clients. Deliverables are graphic design
mock-ups, user research and usability testing, online customer satisfaction surveys and online customer success surveys (using WebIQ), information
architecture page specs, site maps, and content management system solutions. Work with development teams to implement website strategies and improve
website usability. Wrote test scripts, user personas, screening documents and task scenarios. Conducted user testing and prepared results/recommendations documents based on findings. Samples available upon request.

1998 - Present
MakeWebMagic.com
Web Wondress - Sole Proprietor
Owner of company building eye-popping marketing websites from sale to launch.
Strategic marketing consultation to determine the best marketing message;
keyword analysis to determine the most popular search terms and search
engine friendly coding to optimize search visibility. All websites built
with lead generating tools to capture user information for later follow up.
Email marketing newsletters and autoresponders designed and set up.
www.makewebmagic.com

9/2003 - 2/2004
Y2Marketing.com
Information Architect - Contract
Gathered site requirements, organized data into logical and simple user
flow, built page schematics, site maps and design concepts for several
projects. Created site maps and page schematics using Viso. Learned
innovative and effective marketing system.

4/2003 - 8/2003
Brinks, Inc.
User Interface Designer - Contract
Worked with the engineering team to build standard design templates and
information architecture for intuitive user flow for a Brinks Cash Teller
application. View samples here: www.makewebmagic.com/brinks/megateller.htm

4/2003 - 8/2003
Yum! Restaurants International - Dallas, TX
Web Designer / Business Analyst - Contract
Gathered business requirements and designed interactive web applications for Pizza Hut, KFC and Taco Bell. Brought multiple projects to
completion from concept to finished application; working with dept. managers to determine site requirements. Built UI mockups and working web apps. View
some of those designs here at: www.makewebmagic.com/yum . Created Design Standards and Style Guidelines documentation, CSS Style Sheets and
Use Case templates for consistent corporate web applications look and feel.

2/2003 - 3/2003
Centex Construction Group - Contract
Information Architect / Usability Design Standards and Templates - Contract
Developed Information Architecture, User Interface, Design Standards and
Templates for Intranet Web Portal. Created functional prototype,
navigational structures and labeling conventions. Delivered page templates
and graphic library. See sample here: http://www.makewebmagic.com/images/15reasons.jpg

8/2001 - 8/2002
Southwest Airlines Headquarters - Dallas, Texas
Web Designer / Information Architect - See samples here: http://www.webshine.net/swa/
Worked with project team to gather requirements, prepare use cases, and develop user interface prototype for J2EE application. Project was a web portal for the complex Fuel Management System. Tools and technologies used were: Adobe Photoshop, Dreamweaver, DHTML drop down menus and Javascript
mousovers. Skills used were:
- Analysis, Customer Requirements
- Concept Development
- User Interface Design
- Graphic Development
- Usability Evaluation
- Design Standards
- Style Guidelines
- CSS Style Sheets
- Site Production / HTML Coding

2001 - 'Crafting Online Content'
Jeff Herrington Communications, www.jeffherrington.com Presented Web
Instruction Workshop to IBM Content Managers.

7/1998-8/2001
eQuest.com
PassportAccess.com
San Ramon, California
Internet Director and Web Designer/Developer
I telecommuted from my well-equipped home office for this company for 3 years performing business
analysis, User Interface design, project management and strategic web application planning, development and maintenance for their two large
interactive recruitment websites. I helped to build the eQuest.com job posting aggregator from the ground up. Worked directly with clients and
Founder of company. Directed the programming staff to create ASP/SQL online applications. Designed and implemented branding and user interface
standards, system usability and design guidelines. Designed and built GUI prototypes, brochures and print advertising, ad banners and mailers. The
site is still using my design here: www.equest.com

10/1993 - 7/1998
Texas Instruments, Inc Dallas, TX
Web Developer / Media Relations
Started in Media Relations working with press releases and was the first
html specialist moved to the newly forming web team for www.ti.com. Launched
TI's website in April '95. Worked with all departments of TI to determine
and structure their website requirements. Gathered specifications and
developed multiple interactive websites from concept through graphic design,
HTML coding, publishing and maintenance for large Internet and Intranet
sites. Used multi-media equipment to record, edit and publish RealAudio and
video on the Internet and Intranet. AVI and animated GIF creation. Limited
JavaScript and Perl scripting in CGI forms. Layout and Publication of
several on-line magazines. My team won two Golden Quill awards for
excellence in online communication in 1996. Active in Internet training,
audio and video support.


1/1985 - 10/1992
AAVCO Dallas, TX
Co-owner of company, Photographer, Audio/Video Technician Set up and
operated multi-media equipment for presentations, shows and meetings. Video
tape recording, audio recording and editing, 35mm and video projection with
computer interfacing. 35mm Photography.

EDUCATION
11/2002 CCCD US-TX-Plano
Web Design Certification

12/1993 Richland Community College US-TX-Richardson Certification in
Computer Basics